October 1st 1988 : création of Afracom

Creation of Agence Française de Commercialisation (AFRACOM)
Agence Française de Commercialisation, now known as Afracom, was founded on 1 October 1988. Founded by Edouard Ryckeboer and Christian Paulezec with modest means, Afracom specialised from the outset in trading expanded metal, a material with exceptional properties, and in its many applications in industry and construction. It was the start of an adventure into the unknown, but driven by a vision and an iron will to develop a market that was still relatively unexploited.
At the time, expanded metal was mainly used for industrial applications. Promising in terms of strength, lightness and diversity of form, we became convinced that this product was destined to become a major player in the field of architecture. Afracom then embarked on an ambitious mission: to discover and adopt this material in the French architectural landscape.

The economic and technical context in 1988
1988 was a year of economic transition, both globally and in France. The country was in the midst of an industrial boom, with an increasing focus on innovation in the urban planning and infrastructure sectors. The late 1980s were also marked by economic globalisation, an increase in international trade and heightened competition in many industrial sectors. In France, the construction industry was undergoing major changes, with architects and engineers looking for innovative materials capable of meeting new urban and environmental challenges.
In technical terms, although modern technologies such as the Internet and IT are still in their infancy, the period is already marked by advances in construction materials and engineering methods. Expanded metal, a multi-faceted material made from cut and drawn metal sheets, is beginning to be recognised for its ability to combine aesthetics and functionality, particularly in facade cladding, railings, false ceilings and decorative structures.
In France, the economy remains relatively stable, supported by a dynamic industrial policy, but the construction sector is facing challenges: companies are looking for materials that are economical, innovative and environmentally friendly. Afracom fits perfectly into this dynamic by proposing expanded metal as a sustainable and versatile solution.

Cultural events in 1988
The year 1988 was also rich in cultural events that reflected the creative effervescence of the period. On the international scene, music underwent major transformations, with artists such as Michael Jackson releasing the album Bad, and humanitarian concerts supporting the release of Nelson Mandela. In France, art and cinema were not left behind, with films such as Luc Besson's Le Grand Bleu, an immediate success that left its mark on an entire generation. Popular culture at the end of the 80s was marked by renewal and the exploration of new creative horizons, which resonated with Afracom's innovative vision for the construction industry.
It was also a period when architects were experimenting with new forms and materials in building design. The quest for lightweight, environmentally friendly and aesthetically appealing structures is at the heart of contemporary architecture, offering Afracom a unique opportunity to respond to the growing needs of the market.

An adventure into the unknown
When Afracom was founded, it had only modest financial and technical resources. Nevertheless, driven by a clear vision and unfailing determination, the company set out to conquer a market that was still largely untapped in France. The aim: to make expanded metal an essential material for architects and construction companies. Afracom quickly realised that its role would go beyond simply trading in materials. The company specialises in supporting architects and engineers in the design of ambitious and innovative projects, to ensure that they are implemented as effectively as possible.
Thanks to this approach, Afracom has forged a reputation as a trusted partner, capable of adapting expanded metal to the most complex projects, whether they involve modern façades, acoustic or aesthetic false ceilings, decorative structures or safety elements such as railings and fences.

Afracom today: a key player in the market
Today, more than three decades after its creation, Afracom has become a key player in the French market, particularly in the field of architecture. The company is recognised for its technical expertise and know-how in the use of expanded metal in large-scale projects. Afracom has distinguished itself by supporting its customers from the project design phase through to completion, guaranteeing aesthetic, durable and functional results.
The company has been able to adapt to changes in the market, integrating new technologies and diversifying its applications. Today, it is a valued partner for architects, engineers and construction companies, able to offer tailor-made solutions for projects combining modern design and technical requirements.

Conclusion: a path to excellence
Afracom is a success story built on boldness, perseverance, innovation and service. From its modest beginnings in 1988, the company has established itself as a leader in the expanded metal market, transforming a then little-known material into an essential part of the construction and architecture sector. This journey, which began with small means but great ambition, is today a model of entrepreneurial success and long-term vision.
Afracom continues to support professionals in the building and architecture sectors in the realisation of bold projects, helping to shape the French urban and industrial landscape.